Playa Viva

Discover the rugged, unspoiled beauty of Mexico

We all need wild places to regenerate our souls. You can enjoy the rugged, unspoiled beauty of Mexico in the luxury of this environmentally-conscious resort. From farm-to-table cuisine and yoga retreats, to nurturing wild turtle habitats, Playa Viva treasures the environment as well as the guests for an unforgettable stay in harmony with nature.

Playa Viva believes in the simple luxury of nature. The property is situated on a mile of pristine private beach surrounded by lush green palms. You’ll fall asleep to the lullaby of the Pacific Ocean and wake to the warm breeze on your skin. Tour the on-site farm where we grow some of our food, including coconuts, mangos, cashews, tamarind, tomatoes, lettuces, cactus and many other delights. Visit the baby sea turtle sanctuary and explore our diverse coastal ecosystem.

With each passing moment at Playa Viva, you’ll feel more connected to the natural world around you.

Amenities at Playa Viva

12 eco-luxe rooms

200 acres of land and 1.3 km of pristine beachfront

Turtle sanctuary on property

Beachside yoga platform

Onsite organic permaculture farm

Main common area and pool

What to know about Playa Viva

hotel address

Juluchuca, Mexico

closest airport

Zihuatanejo Ixtapa International Airport (ZIH)

from airport

The hotel is a 50 minute drive from the Zihuatanejo Ixtapa International Airport (ZIH)

About the Location

Nestled between the sparkling waters of the Pacific Ocean and the majestic Sierra Madre Mountains near the village of Juluchuca, Playa Viva is situated on a mile of pristine and private beach. The property’s nearly 200 acres includes an estuary, an Aztec archeological site, a turtle sanctuary, and a coastal forest and mangrove ecosystem, which supports an array of stunning wildlife. Playa Viva is close enough to the trappings of modernity yet still worlds away—providing immersion into the wonders of nature and escape to utter private relaxation.

Highlights & Activities

Baby Sea Turtle Release

Witness baby sea turtles come to the shores of Playa Viva to lay their eggs

Off-Grid Living

Visit local coffee and chocolate growers by ATV in the rugged Sierra Mountains

Permaculture Farming and Reforestation

Explore the regenerative techniques, cycles and systems woven throughout your stay at Playa Viva with the Permaculture Farm manager

Marine Biodiversity

Tour a major pacific wetland and pristine coastline to see birds, sea turtles, rays, dolphins and even humpback whales

Playa Viva invites you to enjoy the rugged, unspoiled beauty of Mexico in the guilt-free luxury of an environmentally conscious resort dedicated to sustainability and regenerative practices.

With Promoting Meaningful Community as one of its core values, Playa Viva develops programs centered on health, education, and economic development that benefit the Juluchuca community.

Playa Viva defines farm to table using organically grown products and prioritizing local ingredients. The resort’s farm team focuses on nutrient-dense crops, including dark greens, nuts and seeds, fresh fruits and, most recently, farm- and forest-raised animal products.

Playa Viva’s permaculture team uses both local knowledge and scientific analysis to understand the landscape, set carbon sequestration goals for Playa Viva’s forests, and identify the most appropriate trees to introduce through reforestation. Using permaculture principles and reforestation through a lens of agroforestry design, Playa Viva works to improve the soil’s ability to retain water and begin to turn its sandy earth into microbial rich loamy soil that will benefit future generations.

With sustainability deeply embedded in its core values, Playa Viva was built from the bottom up with regenerative principles in mind. It runs on a 100% off-grid solar system, uses smart water design to conserve water and replenish the local aquifer with even cleaner water, and uses renewable building materials harvested on site as well as fixtures crafted by local artisans.

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