The Secret To Ethical Tourism: Bravery, Humility and Accountability, Reveals Eaton D.C. Director of Impact, Katie Petitt

Though fair trade-certified coffee sounds nice, purchasing it ultimately does little to dismantle the rampant exploitation which made it necessary in the first place. As phrased by researcher Jo Littler, ethical purchases can often serve as a “panacea for middle-class guilt” – a status symbol, and means of reassuring oneself that even though the coffee industry as a whole is fraught with issues of child labor and deforestation, at least *I’m* not contributing to the problem.