A Future of Tourism Industry: Conscious Travel, Destination Recovery and Regenerative Tourism

Written byAmanda Ho | Regenerative Travel

What is the future of the tourism industry post Covid-19? In this study from the Sustainability and Resilience Institute of New Zealand, Asif Hussain discusses three possible scenarios: back to normal, a new normal or a holistic normal.

Traditional tourism follows a business-as-usual model: increasing the number of visitors to ensure economic return and ignoring the industry’s real costs and externalities. The new normal describes the industry’s reaction to Covid-19: promoting remote experiences, increased sanitation, and social distancing to increase traveler confidence. However, this current status is a transitory phase, neither sustainable nor resilient.

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Regenerative tourism, by contrast, understands the interconnectedness of various natural and social environments and is designed to give back to the land and the people. Conscious travel habits and positive psychology are seen as drivers of change towards adaptability, creativity and resilience in the travel sector, and promises to create a new holistic normal that prioritizes travelers’ wellness and awareness of the most ethical ways to travel.

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