The Standard – How to spot greenwashing (and other sustainable travel buzzwords you need to know)

Words Emi Vilas Bôas
Date

In Juliet Kinsman’s insightful article, she delves into the multifaceted realm of responsible travel and sustainability, unraveling the complexities often obscured by common buzzwords and clichés. Her goal is to equip readers with a comprehensive understanding of key terms, enabling them to discern between tour operators and hotels that authentically prioritize ethical practices and those merely paying lip service to sustainability.

One focal point in Kinsman’s exploration is the concept of “regenerative,” a term that has gained prominence in discussions about responsible travel. Going beyond the usual rhetoric of sustainability, “regenerative” prompts readers to contemplate how a movement or business actively contributes to the revitalization of nature or provides a tangible economic uplift to struggling communities. Kinsman encourages her audience to question and investigate how a particular entity is going the extra mile to genuinely regenerate the environment or support local economies.

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