Creating regenerative impact through travel

We consider whether or not the people who own the business live near it, if they run it, and if profit distribution largely remains locally. Each property is evaluated for membership independently with the following criteria:

Hotel Experience 

Property feels completely unique and reflects a sense of place.  

Autonomy and Independence of Operation

Operational management team that has autonomous decision making power to run the property in a way that best serves its locality and community. This includes primary decision making regarding messaging, guest experience, purchasing, operational policies and procedures, aesthetic, hiring, community and conservation initiatives, and charitable giving.

Transparent Governance and Business Structure

Governance that prevents shareholders from only prioritizing financial returns.  

We consider the following structures independent:

• Single owner, small owner group, cooperative 
  • Transparent corporate governance
  • Transparent profit distribution
• Publicly-traded ownership: 
  • Transparent corporate governance
  • Transparent profit distribution
  • B Corp Certification or benefit corporation legal status with proven evidence of stakeholder-driven business model
  • Not a recognized global brand

Each of our hotels and experiences is deeply rooted in community and built to honor the destination itself.  Our operations are harmonious with the natural environment, history, culture, and community fabric.

We make every effort to provide all guests with outstanding personal experiences that are authentic and respectful.  Our travelers are often changed by their experience, discovering new things about the world and themselves.

We are committed to equity, inclusivity, and the continual work that is necessary to even out the current imbalance for historically excluded communities.  Our hotels are overtly welcoming of all people—travelers, employees, and community members.  We prioritize safe and comfortable working conditions, provide fair wages and benefits, and take care of our employees. 

We show sound ethical values in every element of operations, taking into account the wellbeing of communities and ecosystems of which we are a part.  Our hotels identify the challenges faced by local communities and environments, actively work to address them, and empower others to do the same.

We carefully consider ecological impacts—both locally and globally—in all of our decisions.  Our hotels actively work to address the environmental impacts of their operations and commit to monitoring environmental metrics related to water, energy, and waste to inform decision making.  We are committed to addressing the climate emergency, biodiversity extinction crisis, and promoting a circular transition to resilient economies.

Our individual actions are amplified when shared with our community.  We are proud to be socially- and environmentally-responsible companies, and essential to our corporate identity is the commitment to share regenerative values and practices with all stakeholders.  We also commit to transparency so that we can holistically evaluate our operations, be held accountable by our community, and to continually coevolve our practices.