our MISSION

Creating regenerative impact through travel

OUR BELIEF

We all have the

power to do good

Regenerative Travel was built as a community that supports hotels as they continually seek to embody the values of regeneration. 

We promote the continual coevolution of each hotel by fostering best practice sharing, accountability through data collection and analysis, and by bringing diverse perspectives to the forefront.
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The only way we will be able to heal the earth is to improve our capability to be in relationship with ourselves and our communities.

Anna Pollock, founder of Conscious Travel

How we create impact

Our hotel ecosystem enables each independent property to amplify their impact.

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Accountability

By collecting and analyzing our set of Regenerative Metrics, hotels avoid greenwashing, establish benchmarks, and hold themselves accountable to their goal of increasing social and environmental impact.

Best Practice

We connect the individual actions of member hotels to broader frameworks such as the Sustainable Development Goals and IPCC climate targets. By highlighting practical tools, key insights, and diverse perspectives, small independent businesses can take on the world’s big challenges.
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coevolution

Coevolution

Hotel members have access to a supportive community of like-minded peers as they grow and change. Team members from across the hotel can connect with their peers at other hotels, making multiple connections so that the collective can be better at what we do throughout our entire organizations.

Our Standards

Each Regenerative Travel hotel is selected to join the collection based on their dedication to environmental and social impact. Our hotels embody the following standards & criteria:

We consider whether or not the people who own the business live near it, if they run it, and if profit distribution largely remains locally. Each property is evaluated for membership independently with the following criteria:

 

Hotel Experience 

Property feels completely unique and reflects a sense of place.  

 

Autonomy and Independence of Operation

Operational management team that has autonomous decision making power to run the property in a way that best serves its locality and community. This includes primary decision making regarding messaging, guest experience, purchasing, operational policies and procedures, aesthetic, hiring, community and conservation initiatives, and charitable giving.

 

Transparent Governance and Business Structure

Governance that prevents shareholders from only prioritizing financial returns.  

We consider the following structures independent:

 

  • Single owner, small owner group, cooperative 
    • Transparent corporate governance
    • Transparent profit distribution
  • Publicly-traded ownership: 
    • Transparent corporate governance
    • Transparent profit distribution
    • B Corp Certification or benefit corporation legal status with proven evidence of stakeholder-driven business model
    • Not a recognized global brand

Each of our hotels and experiences is deeply rooted in community and built to honor the destination itself.  Our operations are harmonious with the natural environment, history, culture, and community fabric.

We make every effort to provide all guests with outstanding personal experiences that are authentic and respectful.  Our travelers are often changed by their experience, discovering new things about the world and themselves.

We are committed to equity, inclusivity, and the continual work that is necessary to even out the current imbalance for historically excluded communities.  Our hotels are overtly welcoming of all people—travelers, employees, and community members.  We prioritize safe and comfortable working conditions, provide fair wages and benefits, and take care of our employees. 

We show sound ethical values in every element of operations, taking into account the wellbeing of communities and ecosystems of which we are a part.  Our hotels identify the challenges faced by local communities and environments, actively work to address them, and empower others to do the same.

We carefully consider ecological impacts—both locally and globally—in all of our decisions.  Our hotels actively work to address the environmental impacts of their operations and commit to monitoring environmental metrics related to water, energy, and waste to inform decision making.  We are committed to addressing the climate emergency, biodiversity extinction crisis, and promoting a circular transition to resilient economies.

Our individual actions are amplified when shared with our community.  We are proud to be socially- and environmentally-responsible companies, and essential to our corporate identity is the commitment to share regenerative values and practices with all stakeholders.  We also commit to transparency so that we can holistically evaluate our operations, be held accountable by our community, and to continually coevolve our practices.

Regenerative Metrics

Hospitality is increasingly saturated with brands claiming sustainability credentials and conscious consumers are demanding more detail about business’ social and environmental practices than ever before. 

 

Regenerative Travel helps hotels measure and communicate their impact through our metrics that demonstrate how your property contributes to the community and place where you are located. Our standards connect to broader frameworks such as the UN Sustainable Development Goals and B Corp certification, but are customized for small hotels. 

Data Point Description
Waste
Total kg sent to landfill
Waste
Total kg diverted from landfill (reused, recycled, composted, etc)
Waste
Value generated from repurposed waste as a percentage of a monthly living wage in the property’s location
Water
Total litres used from mains / municipal systems
Water
Total litres used from low-impact sources
Water
Total litres reused through wastewater management
Water
Total surplus to requirements that passed on to other users
Energy
Total usage kwh
Energy
Total generated / used from clean sources
Energy
Total surplus to requirements fed back into the grid
Energy
Other energy sources and uses (diesel, gas, generators, vehicles, etc)
Inclusion
Percentage of workers from underrepresented groups
Inclusion
Percentage of management from underrepresented groups
Inclusion
Percentage of promotions from underrepresented groups (annual)
Inclusion
Percentage of social media posts (that feature people) featuring customers from underrepresented groups
Inclusion
Percentage of local workers (from within 15km of the property)
Education
Total hours spent staff training as a percentage of total hours worked
Education
Total amount spent to staff training as a percentage of wage bill
Education
Total hours spent on community outreach educational programs as a percentage of total hours worked by staff
Education
Amount spent on community outreach educational programs as a percentage of staff wage bill
Education
Posts that mention or display regenerative practices or values on social media as a percentage of total posts
Education
Number of contributions to the RT community, sharing best-practice experiences or knowledge
Distribution
Amount that flowed into the local economy (100km) through your business (can include tips, donations, suppliers, wages, etc) as a percentage of total revenue
Distribution
Lowest remuneration as a percentage of highest remuneration
Distribution
Ratio of local suppliers to non local suppliers (100km)
Distribution
Average salary of non-white non-males as a percentage of average salary of white males
Distribution
Total salaries of non white non males as a percentage of total salaries of white males
Legacy
Investment into clean infrastructure, conservation, children’s education, local training programs as a percentage of total outgoings

Join The Community

Are you a regenerative hotelier? Submit your interest to join the Regenerative Travel hotel community. Learn more about how you can make a deeper impact through our collection.
To get in touch with our membership team email: [email protected]

Our Industry Partners