Following our Regenerative Travel Summit 2023, where we convened thought leaders, innovators, and change-makers from across the globe, our primary focus was singular: “How do we instill regenerative principles into the daily lives of travelers?” The insights from this groundbreaking summit will be explored in this article, highlighting the emerging thematic clusters.
The Design Thinking Booth was expertly guided by Krupa Tailor, a host and facilitator renowned for her expertise in team connectivity, personal growth, and human-centered design. With an MBA from Columbia Business School, Krupa has conducted transformative workshops for organizations like AmEx, Tidal, and Capital One. She’s also mentored over 25 change-makers, championing inclusive, collaborative workplace cultures. Beyond her workshops, Krupa’s empowering newsletter encourages self-love and purposeful change, both personally and professionally.
At the heart of our discussions was a deep dive into the mindset of today’s travelers. In an era where conscious consumption is on the rise, the summit encouraged participants to unlock their most unconventional and visionary ideas. These ideas were captured on post-it notes, ensuring anonymity, and displayed prominently on a dedicated wall. The diverse array of suggestions showcased the breadth of innovative thinking in our community.
1. Knowledge is Power: Educating Consumers about Regenerative Principles
One significant theme that emerged was the need to provide more education and awareness around regenerative principles. It was emphasized that aligning on a clear definition and spreading the word through appropriate platforms for interested customer segments is crucial. Education is the foundation upon which consumer and traveler behavior can be reshaped.
2. Preserving Heritage, Sharing Stories: The Indigenous Voice in Travel
The summit underscored the importance of amplifying indigenous voices through compelling storytelling. Sharing stories that highlight indigenous experiences can create a deep connection between travelers and the cultures they encounter. This not only enriches the travel experience but also supports the preservation of indigenous lands and traditions, often with profit-sharing arrangements.
3. Traveling with Purpose: Supporting Indigenous Communities
Another key takeaway was the inclusion of indigenous experiences as an integral part of travel. From sharing traditional recipes to actively supporting land preservation efforts, travelers can become participants in regenerative practices. This approach not only fosters cultural exchange but also contributes to the sustainability of indigenous communities.
4. Conscious Travel: Infusing Mindfulness into the Journey
To instill regenerative principles into the daily lives of consumers and travelers, it was suggested that mindfulness and intentionality should be integrated into pre and post-travel experiences. Travelers are encouraged to be conscious and purposeful in their choices, thereby ensuring a positive impact on the places they visit.
5. Opt-in/Opt-out: Making Regenerative Choices the Easy Choice
Convenience emerged as a powerful driver of behavioral change. Making regenerative choices the default option, while allowing travelers to opt-out if they wish, was proposed as a practical approach. Additionally, providing easy access to research and tracking tools empowers travelers to align with regenerative principles consistently.
6. Loyalty and Rewards: Incentivizing Sustainable Travel Choices
Creating a loyalty and rewards system based on brand alignment with regenerative principles was a novel idea discussed at the summit. This could involve the creation of networks or currencies that incentivize consumers to choose brands that prioritize sustainability and regeneration.
7. Leave No Trace or Leave a Legacy? Two Approaches to Travel Waste
The final thematic cluster focused on waste management, with two distinct schools of thought. One approach advocates for travelers to take out everything they bring in, leaving no trace. The other approach encourages travelers to consciously bring items that will support the local community. Both approaches emphasize the importance of minimizing environmental impact.
As we conclude this summit, we are thrilled to announce the establishment of a focused peer working group to foster regenerative leadership. This peer group will delve deeper into implementation strategies and practical action items. To become a part of this innovative movement and join our working groups, consider becoming a RT+ Change Maker Member. This is a unique opportunity to actively contribute to reshaping consumer and traveler behavior toward regenerative principles.